Journey or Journal?

This blog began as a journey to update a marketing journal... uploaded so that other can take some ideas from it, but slowly I realized, Life to be much more than a job, a MBA and so on! small things can end up being huge events! Small events can give huge learnings!

Sep 27, 2007

Communication Strategy!

Ahmed and Hamid were both beggars at motorway services.

However Ahmed drives a Mercedes, lives in a mortgage free house and has lots of money to spend!

Whereas Hamid only brings in 2 to 3 pounds a day!

One day Hamid asked Ahmed how he manages to bring home a suitcase full of £10 notes every day?

Ahmed said, "Look at your sign - It says, 'I have no work, a wife and six kids to support.'

Britons who see that, do not feel as if they have accomplished anything by giving you money. You will still have no job and a large family. Now look at my sign."

So Hamid looks and Ahmed's sign reads,

.

.

.

'I only need another £10 to move back to Pakistan.'

Effective Communication Strategy helps!
:)

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