Journey or Journal?

This blog began as a journey to update a marketing journal... uploaded so that other can take some ideas from it, but slowly I realized, Life to be much more than a job, a MBA and so on! small things can end up being huge events! Small events can give huge learnings!

Sep 10, 2007

Touch comes to iPod! Introducing the new iPod Touch, 8 & 16 GB

At the Mac World expo, Uncle Steve Jobs announced two ‘new’ products.

A new version of iPod NANO, that plays Video. This is a neat feature, but considering the fact that iPod NANOs have been a major hit in India, wonder how many Indians would upgrade, but then gain, since when did Apple target Indian customers?

Apple has a product line, which enjoys cult status. Also a lot of these products are buffet-like offerings. Without the iTunes and Apple TV, Apple is not really keen on pushing iPods here.

May be iPod Nano, Shuffle, and the Mac Mini are products meant for lower segment, and hence being sold (read dumped) in India

Inspite of billions of people here, India has not been a major target as it misses out on various factors.

Not enough bandwidth for launching Apples hottest product for now: Apple TV

Not enough matured netizens. A lot of people think that the iPod cannot play any mp3s except from the ones bought from iTunes! (lolz i have a near full

People not matured for using iTunes (read over matured and unwilling to pay and over and above that have good Pirating skiils! )

As usual people will vent out their frustration in owning a product that was ‘new’ until yesterday, and all of a sudden is a just another old outdated iPod!

The iPod touch….. This is nothing but a messed up iPhone.

Has all the features of the iPhone minus the Phone. I predict this to be a killer product, especially considering people were willing to buy iPhones and hack it to be used only as an iPod!

The iPod touch comes in two variants. An 8GB and an 16GB model, exactly like the iPhone!

Some pics for you all to drool on:


Super Slim thing…. Man I am getting one pretty soon ;)

Music downloads straight from iTunes.

Shop the iTunes Wi-Fi Music Store from anywhere with Wi-Fi. Browse or search to find the music you’re looking for, preview it, and buy it with just a tap

Revolutionary multi-touch interface.

iPod touch features the same multi-touch screen technology as iPhone. Pinch to zoom in on a photo. Scroll through your songs and videos with a flick. Flip through your library by album artwork with Cover Flow.



Gorgeous 3.5-inch widescreen display.

Watch your movies, TV shows, and photos come alive with bright, vivid color on the 320-by-480-pixel display



Surf the web with Wi-Fi.

Browse the web using Safari and watch YouTube videos on the first iPod with Wi-Fi built in.

As usual it would be a long time to reach to India for this master piece! Till that time, either wait or use your network abroad to get one for you!

For more info

http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore?family=iPodtouch&cid=AOS-AM-112144-C0003400-A10000084255





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